A window coverings blog

Welcome to TraVerse

What this is NOT…

This is not a blog about Traverse City, Michigan… This is not a place to research the Chevy Traverse… This is not a place to purchase traverse rods for curtains…… Continue reading »

Using Facebook Likes To Get More Facebook Fans

Do you own or operate a business? Does that business have a Facebook Page set up? If you don’t have a Facebook Page set up, you should. If you do, are you utilizing it to it’s fullest potential? Maybe, maybe not.… Continue reading »

Working On Your Business vs. Working In Your Business

If you’ve been in business for any length of time, you’ve probably heard someone tell you that you need to work on your business, not just in your business.… Continue reading »

Press Release: Featured Speaker at WCAA-Charlotte Meeting

On September 1, 2016, James A. Holloway will be the featured speaker at the monthly meeting of the Window Coverings Association of America – Charlotte NC Chapter.… Continue reading »

Business Basics – Business Card Marketing

Despite all of the advances in technology and digital media, business cards remain one of the best forms of promoting yourself and your business. … Continue reading »

Social Media Toolbox – Facebook Pages

Someone probably told you to get your business set up on Facebook. There is a user base of over 1.28 billion people per month and over 50 million business that have already established their company on the site.… Continue reading »

Business Basics – What’s in a name?

What’s in a name? Shakespeare said that “a rose by any other name would smell as sweet.” And that may be true but Shakespeare didn’t have to worry about brand recognition or marketing.… Continue reading »

Hello 2015.

Hello 2015. But let’s not forget how great 2014 was. Here’s a brief recap of the last year:… Continue reading »

Business Basics – Define Your Niche

Business Basics are a collection of articles that can help you get started on the right path in building a business. Today’s post is about defining your niche.… Continue reading »

Business Productivity – Canned Responses

Don’t you wish you had a couple of extra hours in the day to keep up with your work? If you use GMail as your primary email service you can at least save a few minutes every time you need to write one of those “repetitive” emails.… Continue reading »

The Silent Business Killer

…there is a “Silent Business Killer.” It affects you as the business owner more so than the business itself, but the end result is the same…… Continue reading »